Careers at Federation University

Federation University Australia is an equal opportunity employer that values diversity and inclusion.

As part of this, our employment practices include the provision of reasonable adjustments/flexible working arrangements as required, particularly for staff with disability or carer responsibilities.

Federation University Australia is taking all necessary precautions to protect our students, employees and prospective candidates throughout our response to the COVID-19 pandemic.

If you have any concerns, please contact our Human Resources team on (03) 5327 9756.

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Manager, Brand Marketing

Job no: 850851
Campus: Mt Helen, Berwick or Gippsland Campus
Categories: Professional/General
School/Area: Marketing

  • Federation University – Ballarat or Berwick Campus
  • Full-time, continuing appointment
  • HEW 9: $117,206 - $121,874 p.a. plus 17% superannuation

About the role

You will lead and manage the brand marketing team and oversee a range of marketing projects and initiatives with significant budgets including sponsorships, and online and offline advertising.  Reporting to the Director, Marketing, you will lead a team whose objective is to develop and implement the brand strategy and marketing plan to increase the awareness and perceptions of Federation University.

You will require the flexibility to work out of hours on some occasions, including travel to other campuses when required.

About Federation University

At Federation University, we are driven to make a real difference to the lives of every student, and to the communities we serve.

Across our university and TAFE campuses in Ballarat, Berwick, Brisbane, Gippsland, and the Wimmera, we deliver world-class education and facilities. With the largest network of campuses across Victoria, as well as a growing Brisbane base, we are uniquely positioned to provide pathways from vocational education and skills training at Federation TAFE through to higher education.

Federation University’s Strategic Plan 2021-2025 outlines our ambition to be Australia’s leading regional university. Our University and TAFE provide integrated lifelong learning, skills, and impactful research enabling people and communities to prosper locally, regionally, and globally.

We are the number one ranked University in Australia for First Generation Student Enrolments (Good Universities Guide 2022). Along with top rankings in Victoria around student support, social equity, skills and employment. This includes:

  • Number one in Victoria for Social Equity
  • Number one in Victoria for Skills Development (undergraduate)
  • Number one in Victoria for Student Support (undergraduate)
  • Number one in Victoria for Skills Development (postgraduate)
  • Number one in Victoria for Full Time Employment (undergraduate)

About You

Reporting to the Director, Marketing, you possess a strong history of developing and implementing branding, marketing and promotional strategies. You have led teams to success by driving the development of organisation brand awareness not only on a local, but international level. You have previously implemented annual brand research projects the monitors brand perception in line with competitors and you suggest changes in alignment with your findings You also oversee the changes required to implement a range of marketing projects and initiatives, such as campaigns, online and offline advertising, presentations and open days. You develop business intelligence to keep informed of current brand marketing trend and are responsive to changes in the market as they occur.

You will possess:

  • demonstrated experience in the development, implementation and evaluation of brand marketing and/or business plans;
  • research and analytical skills with the ability to interpret data and trends for strategic planning purposes and the ability to develop and review policies and procedures.
  • effective collaboration, team building, and staff development experience, that supports achieving targets;
  • proven ability to introduce, manage and drive change within a service environment, including a track record in developing effective relationships with stakeholders at all levels.
  • ability to monitor, analyse, and report on financial and marketing data. Including identification of lead indicators and demonstrated ability to work accurately with a high level of attention to detail.

Please note that applications will be prioritised for those with current working rights in Australia and who are not affected by travel restrictions. Please see the latest updates to Australia’s immigration and border arrangements during the COVID-19 (Coronavirus) outbreak:


Please apply by Sunday, 26 September 2021.

Applicants are required to submit a cover letter in addition to a resume. To view the Position Description, please click here: 850851.pdf


If you are experiencing technical difficulties with your application, please email the Recruitment team or phone 03 5327 9756.  Our position descriptions also list a contact person for job specific enquiries.

At Federation University Australia we value diversity, embrace difference and nurture a connected, safe and respectful community. We strongly encourage applications from Aboriginal and Torres Strait Islander people and people of all cultures, abilities, sexualities and genders. Should you require additional support please email Elizabeth Spark, our Diversity and Inclusion Partner.

Find out more about our Aboriginal and Torres Islander Employment Strategy. For support or queries relating to Aboriginal and Torres Strait Islander employment please email Lisa Pickering, our Associate Director, Organisational Development and Performance.

A workplace for remarkable people

For almost 150 years we have been reaching out to new communities, steadily building a generation of independent thinkers united in the knowledge that they are greater together.
We are committed to attracting, retaining and developing the best talent in the regions in which we operate. From our academic and research staff to those working in student experience, we are all part of a collaborative culture that inspires the highest levels of excellence, innovation, integrity and respect. We are proud of our SAGE Athena SWAN Bronze accreditation in 2019 for recognising our commitment to advancing the careers of women, trans and gender diverse individuals in STEM disciplines in higher education and research.

What we offer

You will be able to take advantage of our UniSports Health and Fitness Centre in Mt Helen, in addition to benefits such as purchased leave, annualised hours, flexible work options, salary sacrificing options, on-campus childcare (Mt Helen and Gippsland), discounted private health insurance, affordable parking, wellness programs, professional development programs and many other benefits. For further information visit our leave and work-life balance web page.

For more information on a career with us, please visit our website or let our staff tell you more

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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